I like to see musicians using alternative means of promotion and ways of selling their music these days. Such as Nine Inch Nails making multitracks available to download and remix, or Radiohead making their album In Rainbows available to download at a “name your cost” basis and more recently Girl Talk doing the same with his album Feed the Animals. Rather than fighting file sharing and download community, they are utilizing it to their advantage.
Unkle is doing something cool to promote their new album End Titles… Stories For Film (in stores July 7th). Starting today with the track “Kaned and Able”, Unkle are making four tracks from the new album available free to download via four different websites. Each track will be released on a different day, and when compiled together make one seamless piece of music that also makes up the middle section of their album. This is another great example of how artists are using innovative ways to promote themselves, benefiting both the artists and the fans.
Download the first track and see when and where the rest are available here.